Social networking sites face three problems: first, the basic rule of supply and demand. Social networking traffic is abundant, and in most cases undifferentiated from one publisher to the next. This excess supply has driven down CPM prices to a low equilibrium.” noted Raleigh Harbour, the Rubicon Project’s VP of Ad Network Development. “Second, user-generated [...]
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[Source: Darren Herman - Marketing, Advertising, Media and Technology Blog - Posted by FreeAutoBlogger]
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