ATLANTA, GA--(eMediaWorld - November 13, 2008) - Although it may be contrary to instinct, themost important thing companies can do to weather an economic downturn is tokeep talking to their customers and employees, while reaching out to newcustomers."It's natural to want to cut back in areas deemed as overhead, such asmarketing and corporate communications, with the goal of catching up oncesales grow. But companies that curtail these activities actually may besignaling to the marketplace that they are under financial pressure,resulting in an image of a company in trouble," said BJ Spanos, owner of BJSpanos Ink (www.bjspanos.com).
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[Source: Advertising, PR and Marketing - Posted by FreeAutoBlogger]
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