WAKEFIELD, MA--(eMediaWorld - November 4, 2008) - Today the Web Analytics Association (WAA)announced its newest corporate members: EpikOne, ForeSee Results, the NewYork Times and TrackSet. These organizations join more than 40corporations dedicated to promoting a global understanding of webanalytics.Companies are relying more and more on metrics to optimize their marketingeffectiveness in online channels, raise revenues, lower costs and increasecustomer satisfaction. In fact, a recent survey from the eMetricsMarketing Optimization Summit, the official summit of the WAA, showed that87.3 percent of respondents plan to increase or maintain their budgets inweb analytics tools and services. Furthermore, over 80 percent ofrespondents have seen increased interest in analytics as a tool to refinemarketing efficiency from senior management in the last six months.
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